A tech enthusiast and digital strategist with over a decade of experience in reviewing gadgets and exploring emerging technologies.
“This whole affair reeks of a bad TV movie,” remarks a cynical podcaster during the chilling follow-up Influencers. In the moment, he’s being manipulatively dismissive of a guest with an outlandish story he once said he trusted. But his assessment of the events on screen isn't inaccurate. Superficially, two films on demand about a woman who worms her way into the worlds of online influencers and then murders them feels like the 21st-century equivalent of a tawdry yet network-approved Movie of the Week. The wild thing regarding Influencers remains just how superior it proves to be compared to much of its competition, irrespective of screen size. It’s the kind of suspense film capable of giving other movies a bad case of FOMO.
The 2022 film Influencer tracks the enigmatic CW (Cassandra Naud) while she quietly chooses traveling alone social media targets, lures them to their doom, and covers up those deaths (at least temporarily) by seizing control of their online accounts. The film concludes (spoiler ahead) with CW stranded on an uninhabited island off the coast of Thailand, after her most recent mark, Madison (Emily Tennant), reverses their roles on her.
This provides 2025's Influencers some early mystery, as returning writer-director Kurtis David Harder picks up with CW contentedly residing alongside her partner Diane (Lisa Delamar) in Paris. On a journey to celebrate their first anniversary, UK-based influencer Charlotte (Georgina Campbell) catches CW's attention and ire.
CW comments to her partner that someone ought to attempt leaving a device-obsessed influencer in a place without any devices and see if they can survive. Are we witnessing an origin-story prequel? Did CW become extremist after witnessing the preferential treatment given to one clout-chaser?
The story’s perspective changes multiple times, ultimately revealing those early scenes’ chronological position. Harder catches up with Madison, now cleared of committing CW's offenses, but still faces doubt regarding her version of the events, including the murder of her boyfriend. The film also follows Jacob (Jonathan Whitesell), based in Bali attempting to boost his profile as half of a conservative-influencer power couple with Ariana (Veronica Long), though his chosen platform is bro-heavy streams, rather than the Instagram photos that typically attract CW's interest.
Naud remains immensely captivating in the part, a role that appears particularly tailor-made for her talents. (She even created CW's striking wardrobe.) While the follow-up's screentime balance tips heavily toward CW — the original felt more equally divided between the two women — it still works as a tale of rival amateur detectives, as Madison and CW employ fabricated profiles, social media surveillance, and a seemingly limitless travel fund to pursue and/or escape each other. Of course, maybe the vast resources aren't needed. Online personalities possess a knack for getting to explore luxurious locales at little cost, an ability which CW mirrors with her more overt scamming.
The creative team for Influencers seem similarly ingenious in locating stunning locations to visit, although they were likely less nefarious in their methods. Most of the movie seems to be filmed in real places, providing it an authentic gravity that remains even when many scenes involve a relatively small cast of characters staring at digital devices.
It’s the same principle which allowed the James Bond movies look so persistently lavish over the years: Indeed, explosive action and visual effects can show off a big budget, but just providing a kind of visual tour for the audience also seems deeply filmic. It’s also particularly appropriate for a narrative so dependent on the simultaneous surface-level allure and desperate hustle of creating envy-inducing digital content.
Every character visiting Bali, like those who were in Thailand in the original, appear to enjoy entry to unbelievably stylish contemporary villas; films exist concerning beach rescuers that don’t show off this much overhead swimming-pool footage. The characters have to convincingly occupy these lush, far-flung locations to highlight the uncomfortable paradox of how frequently each person — even the woman exacting revenge upon the online stars' self-centered phoniness — nevertheless spends plenty of time in the glow of their devices.
At the same time, the director has not crafted a screed against the vacuousness of the influencer industry. Though it is satisfying to see CW exploit various online personalities, and a sense reminiscent of Hitchcock of identification lets us to wish she evades capture, the filmmaker is somewhat understanding of the key influencer figures. In the first movie, he keyed into the loneliness Madison felt while on supposedly dream getaways. Here, Harder seems to trust that just observing Jacob in action will reveal that he’s peddling false masculinity to other doofuses; he resists turning into a caricature the character further. He even grants Jacob a measure of dignity by showing his genuine loyalty to his girlfriend; he is two-faced, but Ariana is a collaborator in his hypocrisy, not a victim by it.
The other side of Harder’s even-keeled presentation is that it may occasionally seem that he is acknowledging elements of contemporary digital culture without deeply exploring them further. This is especially true of the way he brings AI into the story, a fascinating turn that lacks the psychological edge it deserves. The retitled sequel of Influencers could offer devotees of the original hope for a larger-scale ante-upping, and the film ultimately delivers that, with a suitably wild final act. However, initially, it’s more like a sleek Alfred Hitchcock movie than an frenzied, technology-obsessed De Palma-style shocker. Influencers’ heavy use of actual places might also be what keeps it from seeming like utter horror. Our society might be saturated with content-churning influencers, digital deception, and exploitative travel, but reality itself remains present, for now.
A tech enthusiast and digital strategist with over a decade of experience in reviewing gadgets and exploring emerging technologies.